Introducing "Coaching & Growth' Logo!

One of the first things I put into my Business Development plan, a long time ago, was the creation of my logo.

And as a playful subject as it is, I spent hours and hours searching and sketching the butterfly that I wanted to be included in it…a butterfly because of everything it (and coaching) represents to me: hope and transformation, inner power, trust in the process, confidentiality, beauty...

Actually, did you know there is a myth saying that if we whisper our secret desires to a butterfly and let it fly free, our secrets are safe (as butterfly cannot speak), carried to God, balance is restored in nature and our wishes come true?

I learnt that back then, during my logo research, when time wasn't right so I put my idea in my 'leave it alone for now-box', where it stayed until a couple of months ago when inspiration returned, asking for attention and help too!

And I turned to my lovely and multi-talented niece, Pepi, who in addition to teaching IT skills to young students, is passionate about art and creativity, either on stage composing choreographies as hip-hop dancer and teacher, or designing graphics on paper or screen as a graphic designer, or producing video-clip and films, Pepi got me!

She listened carefully, understood my ideas and philosophy, looked at my (honestly bad!) sketches, and transformed them into this beautiful logo, that to me captures all the qualities that make 'Coaching & Growth' a special place…

C is for Coaching of course, and also for Curiosity, Clarity, Creativity, Confidentiality, Choice, Commitment, Consistency, Collaboration…for Clearing the way for Continuous Growth!

A beautiful place, like the crystal clear blues of the sea and the beautiful greens of nature…

Pepi, THANK YOU SO MUCH!